This means that email servers do not classify certain emails originating from such a server as spam. In the case of bulk emails or mass mailings, SMTP relays are third-party providers who can exclude spam by means of authentication, licensing, and their own network.
SMTP relay provider: SMTP Relays are used every time an email is sent outside your own address range, even in private communication. The following types of email service providers provide a first orientation: Types of email service providers Įmail service providers differ not only in their service, but often also in the infrastructure used and the measures for spam control. Advertisers should make sure that the ESP can provide a high deliverability. Maximum deliverability: ESPs vary greatly in email deliverability, which is critical to the success of an email marketing campaign. Manage the E-Mail-Database based on unsubscribes, bounces and spam complaints. Ensuring that the e-mails are legally compliant with CAN-SPAM act regulations. Since ESPs mostly all offer the same basic functionality, to make sure to chose the right ESP, advertisers should watch out for certain quality characteristics, which a good ESP should fulfill. Quality Criteria for E-Mail Service Providers and permission marketing, direct marketing, and dialogue marketing. to generate leads and sales for businesses. to get in touch with interested customers,. Especially since this medium is one of the most cost-effective options, Įmail service providers play a central role in this because they provide the infrastructure to deliver emails in large quantities to the different devices of the recipients. About a third of the recipients of newsletters and mailings open them with their iPhone, for example. The current development of this type of customer communication is mainly caused by the mobile sector. 
Expenditure on email marketing has grown by about 10% every year in recent years, according to Forrester. General information Įmail marketing is still one of the most important instruments of customer loyalty and sales promotion.
2 Quality Criteria for E-Mail Service Providers. Some service providers also provide options for targeting, segmenting, and testing various email versions. There are various email service providers, which differ greatly in terms of portfolio. In addition to the technical infrastructure for sending the emails, this often includes the administration of data records, prepared email templates, tracking, as well as various report and analysis procedures in order to optimize the efficiency of email campaigns from an economic point of view. Regular newsletters, mailings, and email marketing campaigns are executed using an ESP. These are either bulk email soft- and hardware, or an agency that accompanies or completely manages email marketing. 
#List of email providers software
Email service providers offer their customers a technical infrastructure and, optionally, a software tool with a graphical user interface to manage the sending of emails quantitatively and qualitatively. Email service provider (ESP), refers to a company which provides the automated sending of emails as part of email marketing.
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